essays on what johnson & johnsons social media strategy should be
Attentive.ly: 10 ways nonprofits can engage supporters with social listening in 2016 by Jeanette Russell
An investment in social media and social listening can play an important role in the success of your nonprofit. Consider how these platforms can improve your ability to engage with supporters and further your reach, as well as your mission.
Although Johnson & Johnson’s leadership performed superbly during the crisis there were some important areas Tylenol improved upon after the crisis. Johnson & Johnson did not have a proactive public affairs program before the crisis. The only media relations engaged in by Johnson & Johnson was in the advertising and marketing area. In the early stages of the crisis Tylenol was informed about what was going on from a Chicago reporter. If this particular reporter had been more contentious or adversarial the whole crisis may have taken on a different form in the public’s perception.
Secondary Evidence. The initial media reports focused on the deaths of American citizens from a trusted consumer product. In the beginning the product tampering was not known, thus the media made a very negative association with the brand name.
“What we have learned about our world vindicates the evolutionary perspective of the pre-Socratics (Anaximander, Heraclitus), Thucydides, Hume, Smith, Darwin, and Hayek over the anthropocentric perspective of Plato, Aristotle, Descartes, Hobbes, Rousseau (“the general will”), Bentham, Mill (who introduced the concept of the “natural monopoly”) and Marx. Evolutionary biology, neuroscience, cognitive science, and behavioural genetics have undermined the basis for Descartes’ Ghost in the Machine, Locke’s Blank Slate, and Rousseau’s Noble Savage and have established a scientific basis for exploring a universal human nature. Economic theory, practice, and experiment have undermined the basis for Cartesian central planning: decentralised coordination via market prices is generally a better method for dealing with vast numbers of possibilities than Cartesian or Soviet planning, though obviously markets have problems particularly with monetary policy and financial regulation.”
“Most of our politics is still conducted with the morality and the language of the simple primitive hunter-gatherer tribe… Our ‘chimp politics’ has an evolutionary logic: our powerful evolved instinct to conform to a group view is a flip-side of our evolved in-group solidarity and hostility to out-groups … This partly explains the persistent popularity of collectivist policies … and why ‘groupthink’ is a recurring disaster.”
They also need credibility among their peers. Although the group should not be seen as threatening, an invitation to join it should be seen as something to compete for. AILs tend to gain a kind of elite status, based in part on the value their work provides others.
Another accelerating factor is self-awareness. Chris Argyris, an influential management theorist, referred to this as “double-loop learning”: When people are conscious of changes in the way they think and act, these changes are more rapid, more substantial, and more likely to stick. It’s powerful to learn to program an app. It’s much more powerful to explicitly realize, the skill that I’m learning is not just about this particular software development tool. It’s learning to solve problems in a different way. “I love that this program means we keep this newly found expertise in our firm,” says John Heinen, another senior manager and participant in PwC’s Digital Accelerators program. “The firm is investing in us, instead of spending several hundred thousand dollars on hiring a third party. The ‘infinite learning’ philosophy has put me in a position to deliver new value to my client, and to navigate the rest of my career.”
Some critics, however, charged that Johnson’s personal political ambitions led him to be less interested and less involved in his job as mayor than he was in self-promotion. Even before leaving the office of mayor—having chosen not to run for reelection in 2016—Johnson became the leading spokesman for the “Leave” campaign in the run-up to the June 23, 2016, national referendum on whether the United Kingdom should remain a member of the European Union. In that capacity, he faced off with Cameron, who was the country’s most prominent proponent of Britain remaining in the EU, and came under criticism for equating the EU’s efforts to unify Europe with those undertaken by Napoleon I and Adolf Hitler.
Johnson entered into the London mayoral election in July 2007, challenging Labour incumbent Ken Livingstone. During the tightly contested election, he overcame perceptions that he was a gaffe-prone and insubstantial politician by focusing on issues of crime and transportation. On May 1, 2008, Johnson won a narrow victory, seen by many as a repudiation of the national Labour government led by Gordon Brown. Early the following month, Johnson fulfilled a campaign promise by stepping down as MP. In 2012 Johnson was reelected mayor, besting Livingstone again. His win was one of the few bright spots for the Conservative Party in the midterm local elections in which it lost more than 800 seats in England, Scotland, and Wales.