what is social media in simple words

what is social media in simple words

What is social media in simple words
One of the biggest mistakes retailers make is to open up accounts on every social media platform they think is relevant and then leave them alone with no activity. Having an account with any of the social media platforms does not mean your business is into social media any more than owning golf clubs makes you ready for the PGA. In fact, social media users are turned off by the retailer who opens accounts and does not engage with clients and the public and consequently become labeled a pretender. The reality is, it is better to not have a social media icon on your website if you are not going to actively engage with it—and actively means on a daily basis.  
Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. Many people define social media as apps on their smartphone or tablet, but the truth is, this communication tool started with computers. This misconception stems from the fact that most social media users access their tools via apps.

Globally, there are more than 3 billion social media users. Social media is an ever-changing and ever-evolving web-based platform.
While social media is ubiquitous in America and Europe, China and India now lead the list of social media usage.

What is social media in simple words
I want a stickier, more memorable definition. So I looked it up, and asked the question to our Twitter followers to see what came back at me.
Other useful pointers

What is social media in simple words
Networking, on the other hand, has to do with who your audience is and the relationships you have with them. Your network can include people like friends, relatives, colleagues, anyone from your past, current customers, mentors, and even complete strangers.
The key features that make blogs part of social media are their user accounts, comment sections, and blog networks. Tumblr, Medium, WordPress, and Blogger are just a few examples of big blog platforms that have very active community blog networks.

Google Ads are a form of online advertising, previously known as Google Adwords. Google Ads appear at the top of the Google search listings for your target keywords. They can also appear on other websites through the Google Display Network.
A direct message (DM) is a private message sent through a social platform. By default, DMs from non-followers are blocked or filtered into a secondary inbox. However, brands who wish to use DMs to interact with customers can change their settings to receive DMs from anyone.

References:

http://www.investopedia.com/terms/s/social-media.asp
http://econsultancy.com/what-is-social-media-here-are-34-definitions/
http://www.lifewire.com/what-is-social-media-explaining-the-big-trend-3486616
http://blog.hootsuite.com/social-media-glossary-definitions/
http://virtualspeech.com/blog/persuasive-speech-topics-and-ideas

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