where does the word media come from
“Medium” has multiple meanings, each distinct from the others. In most cases, it is used as a noun, but it can also be used as an adjective in some circumstances.
The word “media” is complex because its meaning has changed dramatically over a relatively short period of time. It started out as the plural of the word “medium,” meaning “intermediate” or “middle,” and was also used to describe multiple artistic materials, including paint, clay, metal, and so on.
When we speak of someone of medium height, we say that that person is somewhere in the “middle” of being tall and short, just like a stove setting that is at a medium temperature is between low and high heat. If you do a mediocre job of cooking, you just do it halfway, or in the “middle” of doing it poorly and doing it well.
To mediate between two disputants is to come “in the middle” of them to make them both see a more reasonable way of acting.
The word media refers to any form of communication that delivers information. Common media outlets include newspapers, radio, television, magazines and internet sources like blogs or online publications. Today, ‘social media‘ is a term that many people are familiar with; this describes information distributed on social networking websites.
In the past, the media was mostly limited to newspapers, magazines and other printed publications. Technology helped to advance the media and expand the options for people to get their daily news and information, first on the radio and then on television. Now, many millions of people rely on the internet to get their news and online media outlets have become very popular all over the world.
Then came modern advertising and a sense of media that had nothing to do with the sphere of the spiritual. Suddenly in the advertising world it was smart to speak of placing ads in different media, or in one particular media, the word being used as a singular as well as a plural. This new media has been traced as far back as a 1921 play by two smart members of New York City’s Algonquin Round Table, George S. Kaufman and Marc Connelly. In advertising, the new plural medias also was coined. Advertising professionals were reported in 1927 as stating, “It was finally decided to allot a definite media to each member,” and touting “one of the best advertising medias in the middle west.”
Thanks to SHONEN, Erik & Amy for your quick replies! 🙂
Shepherd, D. (2013). Available at: https://www.youtube.com/watch?v=M89_wjcwzfY [Accessed 30 Aug. 2017].
I don’t really know.